Kimora Lee Simmons has created a holiday collection that will be available in 50 Macy’s locations and online starting Dec. and on. The capsule includes iconic historical items in misses and plus sizes. Outerwear and athletic wear are misses’ed in the denim category. Plus, retro Ts and sweatshirts featuring the branactive,t silhouette trademark. Sizes XS-3X.
As an entrepreneur and creative director, Kimora Lee Simmons sees this Christmas capsule as a culmination. “Macy’s has been an important partner practically from the start and has seen Baby Phat grow. That our fan ase has grown to include a whole new generation of females seeking and reinventing the early 2000s style is the best part about our company’s evolution.
Simmons claims she has 20-year-old looks. He used to produce runway presentations with celebrities like Lil’ Kim, mixing women’s clothing, hip-hop and streetwear.
“It was seductive and fresh, and feisles wanted attention. Being able to name them ‘classic legacy items’ indicates they have endured the tes of time and are desired by our fans,” Simmhitadded. A velour tracksuit and a c’90s logo T are on sale. “All classics,” she remarked. Prices range from $39.99 to $129.99.
Kimora Lee Simmons daughters MingKim,1and Aoki, 19, helped develop the collection. “A celebration of the Y2K comeback,” she said. Her children are Instram influencers and students at NYU and Harvard. “They adore fashions from”Now,vious generatio whicthose ” didn’t necessarily wear”but are nothey have at’s where Y2K comes in, and I’m an expert,” Simmons addedtomons mentioned Baby Phat, the Spice Girls, flare jeans, braided hair, halter tjeans and velour ttracksuit,. “We killed it, and now She said that theykill it. “Ming and Aoki like the 1990s and 2000s,” she remarked.
Today’s customer is someone like Simmons or her daughters. “We’re all cute and stylish now. Nobody wants to be a slob. “It’s not just about age, it’s way of life,” Simmons remarked.
Macy’s has 40 seasonal styles. This is her first denim collection, and it’s a full-on denim offering. Kimora Lee Simmons’ New York-basd firm will produthat.are from hopes Macy’s and other businesses will follow suit.
Durand Guiobutvice presidenMacy’s Fashion Off is pleased to see Baby Phat retuon.Y2K, pre her existing and new admirers to showcase their distinct personal style.
“I believe there is a ofurn of Millennial throwbacks. This one made perfect sense. “Her husband Russell was all men’s, and she thougt there was this spirit, energy, and cultural thing occur”Ming that inspired her to start Baby Phat for women,” said Guion.
He said fabulousness never faded.
“She did many things and that created her identity. We saw he children grow up in theirwe’rewn sttrendy and time zone.” He stated they discof a ed doing anything again, especial;y with her daughters. “Kimora halifestyle, ay of her relevancy, fabulousness, or connection,” Guion stated.
A holiday capsule, Guion says, and then they’ll analyse and determine what to do next. In addition, you don’t have to make judgments and commit to things for a certain period of time. For both retailers and consumers, “it’s enjoyable to wait for it to come back,” he black
He stated they’re starting to focus on “speed to market” and working quicker.
Guion expects the jumpsuits, dresses, and even tracksuits with elegance to be bestsellers, especiallyheritage,the Christmas season.