Create Content for Your Target Audience. There are several methods for marketing oneself as an ACE Certified Professional. The growth of digital advertising, email marketing, and social media has made company promotion more accessible to all enterprises, and even conventional marketing such as direct mail, print, and broadcast advertising are now within the grasp of smaller organisations with limited resources. Even a beginner may make aesthetically attractive promotional materials and commercials with the help of inexpensive graphic design apps such as Canva or Adobe Spark.
All of these developments have made it easier than ever to spread the message. The main challenge for many health and fitness experts, however, is deciding what to say or express while advertising their products, services, and expertise. After all, even the most visually appealing commercial or social media image will fall flat if the content isn’t interesting.
Your message is the enchantment that will entice them to collaborate with you. So, while you construct marketing messaging, keep the following five principles in mind:
- Make a list of people you want to serve and why you want to serve them. Do you know who your ideal customer is? Do you understand their way of life, their problems, and their intended outcomes? Consider who you want to serve and why before creating marketing materials. Is it postpartum mothers, busy professionals, aged athletes, or children who need to be more active? And why would you want to collaborate with them? Before you can assist your ideal client, you must first establish contact with Target Audience.
- Make your client’s avatar. Create a fictitious ideal client for 15 to 20 minutes. Extend your search beyond the usual demographics such as age, gender, income, and so on. What do they do from the time they get up till they go to bed? What type of food do they consume? What does their work entail? What is the level of stress in their life? Get into their heads and think as they do so that you can advertise to them in their language.
- Dissect their most pressing issue. What is their most serious health issue? Is it, for example, additional weight, low energy, elevated blood pressure, or weakened strength? Next, consider what is preventing them from resolving the issue on their own (i.e., why do they require your assistance?). Is it because of a hectic schedule, a lack of drive, knowledge, accountability, or confidence? Finally, what if they don’t repair it? Will they give up, gain weight, or harm themselves? After you’ve identified the problem, the impediments, and the repercussions, write out how you can assist them in resolving it. Your customer avatar, for example, may be a busy professional who doesn’t have time to exercise.
- Create material that is solution-driven and serves a purpose. While you could have acted out your ideal client’s problems in tip #3, you never want to terrify them into working with you. Use that exercise, as well as your elevator pitch, to develop material that addresses their problem and offers answers. Consider the stressed-out professional who doesn’t have time to exercise. A piece of marketing content may look something like this: Is it true that you need to work out for an hour every day to lose weight? Fiction! You can get in shape in 30 minutes a day if you use the correct workouts and equipment to make the most of your time and expedite your results. Get your free fitness evaluation by contacting us.
Long-term company success is founded on reputation and trust, which comes from keeping commitments and being consistent. That is why it is critical that your communications and content complement such efforts and help to improve your reputation. It doesn’t have to be difficult. Just keep in mind that all of your material should appeal to your ideal customer, address an issue they may be experiencing, and provide a solution or resource.