Pleasing is the name of ‘Harry Styles’ new beauty line. The collection contains nail polish, eye and lip treatments, and a skin serum that also functions as a cosmetics primer. Prices vary from $20 to $65 and the goods will be on sale on November 29, however they will be available for pre-order on Monday.
According to the brand’s description, its formulas “adhere to vegan and clean principles,” and sustainability is a focus.
“There is a really fun part of cosmetics where people play a role, but to me, ‘beauty’ is more and more about exposing,” Styles exclusively told WWD in an email. “The beauty industry is perfectly positioned to be a leader in innovation and sustainability, which is highly essential and must be a significant part of the discourse when discussing our future.”
“Pleasing is special because we nurture and cultivate the community that inspires and leads us; engaging with and supporting young creatives is at the core of Pleasing,” Styles added.
The brand ‘Harry Styles’ will approach new items in a collection-based, drop-style strategy, which might take a variety of shapes. According to the firm, the range would include “nail polish and skin care to whatever else we find attractive.”
Its first drop, Perfect Pearl, will comprise a double-edged serum pen for the lips and eyes, a dazzling face serum, three nail polishes, and a matte top lacquer.
Toluene, formaldehyde, camphor, TPHP, phthalates, ethyl tosylamide, acetone, bisphenol A, xylene, scent, parabens, and sulphates are not present in the nail polishes.
Styles joins the ranks of other musicians venturing into the scent market, including Ariana Grande’s R.E.M. Beauty and Billie Eilish’s first fragrance.