Wyndham Hotels & Resorts has launched its newest brand, Registry Collection Hotels, in Georgia, with a flagship 100-room freshly built resort in the center of Tbilisi.

The ART Tbilisi, a Registry Collection Hotel, is set to debut in early 2023 in the scenic district of Abanotubani, one of the most sought-after locations in the old town.

The new build property, nestled on a hill with views of the bustling old city and its traditional brick houses, will offer guests a tranquil retreat in a stunning part of Tbilisi with easy access to many attractions, including its historic hot springs and sulphuric baths, which are located directly opposite the hotel.

It will include modern décor and beautiful guest rooms, including suites, deluxe, and executive options.

“Our newest brand is the perfect option for independent luxury hotel owners who want to maintain their independent spirit while tapping into the global scale, capability, and loyalty of Wyndham Hotels & Resorts, which is even more relevant as the industry recovers from the challenges of t,” said Dimitris Manikis, president for Europe, Middle East, Eurasia & Africa (EMEA) at Wyndham Hotels & Resorts.

Wyndham’s Georgia portfolio comprises Wyndham Grand Tbilisi, Wyndham Batumi, and Ramada. In addition to the By Wyndham Tbilisi Old City and Ramada Encore Tbilisi, the company has 11 hotels in the works across the country.

Georgia has had a record number of visitors in recent years, with tourism contributing to over 18% of the country’s GDP.

Despite the epidemic, according to GlobalData, overall travel and tourism spending by all tourists in Georgia is expected to increase by 40% by 2025, highlighting the destination’s great potential.