Staud is scheduled to arrive in the fall of 2022. “One of my favourite things about Saint Tropez is that you can essentially wear anything you want, wherever you want,” designer Sarah Staudinger said of her pre-fall collection, which was inspired by the French Riviera.
The collection’s primary feature was the use of adaptable, day-to-night wardrobing in the design, styling, and photography of the collection. Her collection included a mix of beach-to-street layers (a three-piece striped knit set with shrunken cardigan, bralette, and shorts or crochet separates); lightweight dresses and effortless, fun evening wear (a black jersey number with artifact-feeling hand-hammered gold medallion accents or a little black shimmering dress with lobster, waves, and palm tree beaded embellishments); and plenty of new and innovative accessories (a three-piece striped knit set with shrunken cardigan
“We also drew inspiration from artists who worked in the area and during the heyday — most notably Niki de Saint Phalle,” Staudinger said of the artist, whose colourful, feminist, and jubilant sculptures and illustrations influenced the collection’s exuberant colours, which nicely juxtaposed seaside nostalgia with contemporary fashion (sailor stripes, paisley and calico prints, marine hues, scarf silhouettes and more).
“Our spring 2022 lady has left the disco, not the party, and has made her way along the coast and landed in the South of France,” says one notable quote: ” It was precisely Saint Tropez that inspired this collection — not exactly the one you think of today, with its exploding bottles and silly yachts, but rather the refined, nostalgic moments and the collective vibe of a coastal town that is so famous and protected. It’s the perfect summertime energy for me, and it can be found nowhere else on the planet. As a regular visitor since I was a child — my father refers to it as his second home — there was no shortage of inspiration for this collection, which was inspired by memorable moments of muses, the energy that was captured in the photographs, and the laissez-faire yet elegant attitude that prevailed.”
Key pieces include a brightly coloured mixed crochet set and a rainbow-striped, large rounded tote that pay homage to the work of Niki de Saint Phalle; versatile, lightweight dresses (both long and short) in signature recycled tissue nylon, cotton voile, and jersey; and new knits that are made from recycled materials (little tops with subtle Staud logos on the back; a cabana striped pullover and snug dress with sun-shaped cutouts at the waist; an open-weave striped polo dress).
Staudinger’s accessories collection included footwear and handbags that combined architectural forms with handcrafted touches and a real-life sensibility. Wrapped gladiator sandals (with or without bright resin heels); purses varying in size from tiny (a Pucky bag made up of hand-hammered medallions or a fun, beaded lobster Tommy bag) to big (a Pucky bag made up of hand-hammered medallions or a lively, beaded lobster Tommy bag) (a logoed raffia tote).
