The Salvatore Ferragamo design team sought consistency in the pillars that define the brand during a period of upheaval for the firm, with Marco Gobbetti’s appointment as chief executive officer just around the horizon.
Leather, colour, and the Gancini emblem are all elements of the label’s identity lexicon, and they were all featured in the pre-fall 2022 collection, which was inspired by the Italian brand’s heritage. Nonetheless, the seasonal message was weakened as a result of the cohabitation of several topics.
From resort clothing to winter styles, and from activewear to crisp tailoring, this is a strategy that will undoubtedly help the brand to appeal to a larger range of tastes, ages, and demands, but at the expense of a consistent look and feel across the board.
On the whole, the more urban concepts won out, with the precise construction of monochromatic suits and wool coats as well as the graphic lines of a black, textured wrap skirt paired with the fluidity of a silk shirt with dropped shoulders winning out.
In particular, a genderless ensemble consisting of a vibrant mohair sweater and leather leggings stood out for its refreshing, subtle edginess: Despite the fact that leather bomber jackets and pants were featured elsewhere in the collection, this particular style tale deserved to be explored in greater depth.
On the other end of the spectrum, a palm print designed by French artist Julien Colombier was splashed across caftans and tracksuits, while solid-colored swimwear was available in a reddish tint. It was a sleek white silk shirt with a graphic design intertwining the Gancini logo that was the standout piece in this summery segment, which was paired with broderie anglaise shorts to complete the look for the occasion.
Aside from Salvatore Ferragamo reinstating traditional icons of the brand, like as the Vara bow, accessories also provided a platform for sustainable innovation, as seen by an interwoven handbag design and a 100% sustainable eyewear style that will be available in eight hues.
