While other businesses with public-facing employees, such as airlines and hospitals, have moved toward adopting immunizations, retailers have resisted, citing labour scarcity issues. And, just as customers are anticipated to swarm to stores, a segment of one of the country’s largest labour teams will remain unvaccinated.

The Christmas shopping season has come, and shops are celebrating by reducing prices and filling showrooms to entice shoppers who remained from home last year. What the largest of them aren’t doing is what the White House and many public health experts have urged them to do: require their employees to be vaccinated.

The shops’ reluctance stems from a concern about having enough personnel to work. In order to staff their stores and distribution facilities in a tight labour market, retailers have begun providing benefits such as greater compensation and longer hours to prospective employees. According to the National Retail Federation, the industry’s largest trade body, retailers will recruit up to 665,000 seasonal workers this year.

Macy’s, for example, announced plans to hire 76,000 full- and part-time workers this holiday season. The store has provided up to $500 in referral payments for each friend or family that workers persuade to join it. This September, Macy’s ordered corporate employees to get vaccinated or test negative for Covid-19 before entering its headquarters. Store employees, on the other hand, are a different matter.

“We have a lot of shops with a lot of openings, and any ruling that we have to demand those colleagues get vaccinated prior to Christmas is just going to aggravate our labour problem heading into a really key moment for us,” said Macy’s CEO Jeff Gennette in an interview.

The sector demonstrated its commitment to the matter earlier this month, when the Biden administration instructed enterprises with 100 or more employees to require immunizations or weekly testing by January 4. The National Retail Federation filed a lawsuit to halt the initiative five days after the announcement.

“We all agree on the concept that vaccinations are good and vaccines save lives,” said Stephanie Martz, the N.R.F.’s chief administrative officer, in an interview Monday.

“However, you can’t simply say, ‘OK, make it so.'”

Mr. Gennette, who is on the federation’s board, stated that Macy’s would “love to see” the directive implemented in the first quarter, which normally begins in February for the industry. This is consistent with the federation’s desire to push the deadline back many months.

Employee requirements, according to many health experts, are the only option to assist the country recover from the epidemic, since widespread ignorance and politicisation of the coronavirus have contributed to low vaccination rates. In the United States, the immunisation rate for people aged 12 and over is around 69 percent, with rates as low as 40 percent in some areas. Over the last two weeks, the average daily case report has climbed by more than 20%.