About eight years after Unilever purchased Ben & Jerry’s in 2000, Unilever determined to vary our ice cream’s recipe. The choice was supposed to extend revenue margins however decreased the standard of our product. There was one other drawback. Unilever’s resolution violated one of many phrases we had reached within the acquisition settlement—specifically, that an unbiased board would have sole authority over such product selections. In desperation, we flew to London to attraction to Unilever Chairman Paul Polman. Throughout our assembly, we introduced him with a miniature statue of a goose. We defined that if Mr. Polman adopted the phrases of the acquisition settlement, Ben & Jerry’s would proceed to thrive and supply many golden eggs for Unilever. If he didn’t respect the phrases, the goose would die.
The corporate reversed its resolution, and the goose survived.
