Mark Zuckerberg’s sense of timing is actually impeccable.

On Tuesday, Instagram introduced a plan to introduce in-app NFTs. Coming instantly on the heels of a major non-fungible token market downturn, the brand new characteristic would let customers join digital wallets to their Instagram accounts and share verified NFTs.

“We’re starting to check digital collectibles with a handful of U.S. creators and collectors who will be capable of share NFTs on Instagram that they’ve created or purchased,” reads Instagram’s weblog publish partly. “As soon as a creator or collector posts a digital collectible, it is going to have a shimmer impact and might show public data, comparable to an outline of the NFT.”

Instagram says it is initially supporting NFTs on the Ethereum and Polygon blockchains, and promised that assist for Stream and Solana are coming quickly. Crypto wallets MetaMask, Rainbow, and Belief Pockets would be the first wallets appropriate with Instagram.

On the subject of rolling out new merchandise and concepts, Zuckerberg’s Meta (previously Fb), which owns Instagram, is maybe finest identified for shamelessly copying options from competing apps as soon as they’ve already discovered success. Within the case of bringing NFTs to Instagram, the characteristic not solely comes effectively after Twitter integrated NFTs, however proper as most people’s curiosity in NFTs cools and marquee initiatives just like the Bored Ape Yacht Membership see costs tumble.

To be clear, non-fungible tokens are nonetheless massive enterprise — a hyped NFT sale wreaked havoc on Ethereum earlier this month — and Instagram’s digital asset plan does not finish at including a “shimmer impact” to posts.

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“Quickly, we’ll be rolling out digital collectibles on Fb, and permit folks to show and share their digital collectibles as AR stickers in Instagram Tales,” continued the weblog publish.

That is proper, if all goes in accordance with Zuckerberg’s plan, NFTs are additionally coming to Fb. That’s, until that is all some main Metaverse-like diversion and the scandal-plagued CEO will get distracted attempting to tear off one other competitor first.