And now, almost eight months later, the airline has unveiled its new look, together with new uniforms and meals deliberate by Italian celeb cooks.
The brand new look was unveiled alongside ITA’s three new long-haul Airbus A350-900s — the aircraft which is, in accordance with the corporate, their “new ambassador.”
Chef Enrico Bartolini has added pappa al pomodoro to the enterprise class menu.
ITA Airways
Sticking to their all-Italian pledge, the interiors of the A350 had been styled by Walter De Silva, a automotive designer who labored for Fiat and Seat, earlier than changing into head designer at Volkswagen. De Silva took his inspiration from the tune “Il cielo in una stanza,” or “The sky in a room,” he mentioned in a press launch.
Meaning bringing blue contained in the plane — however not the intense blue deliberate for ITA planes’ exteriors, however a extra delicate, midnight blue. In economic system seating, that blue turns into the bottom of the seat, with a sand-colored stripe down the center. The colours are switched for “consolation economic system” seats which have a bit extra legroom, and for enterprise class seats. There is a nod to the tricolore flag on the headrests, too.
The slick new design for economic system class.
ITA Airways
For long-haul flights there may even be temper lighting relying on the stage of flight (boarding, take off, mid-flight, and meal instances) in addition to for dawn, sundown and night time time.
ITA plans to steadily improve its fleet from its present Alitalia plane to a fleet of latest Airbuses, predicting that by late 2025, 75% of the fleet shall be much less environmentally damaging, new-generation plane.
ITA’s new enterprise class.
ITA Airways
In the meantime, the uniforms — designed by Bruno Cuccinelli — take a leap in the direction of informal put on, with girls in a position to put on white cap-sleeved T-shirts with sweater vests on prime. A extra conventional uniform, nearer to the darkish blue uniforms of Alitalia, is another choice for crew. Ladies can select between a skirt or pants, whereas the boys’s uniforms pep up Alitalia’s navy fits with large gold buttons.
Fiona Sinclair Scott, CNN Model’s world editor, sees the brand new uniforms as a modernization of the basic flight attendant look.
“There was a time when air journey was synonymous with final luxurious, no matter seat project. The uniforms and gown codes of flight attendants, who had been predominantly girls, had been designed to exude glamour and femininity, maybe on the expense of consolation for these employees working lengthy hours,” she says.
ITA’s new uniforms permit feminine crew members to decide on between skirts and pants.
ITA Airways
“At the moment, journey is extra commonplace and cabin crews are extra gender-balanced. The tradition of journey has modified and we’re undoubtedly seeing this mirrored in uniforms.
“Office gown codes have relaxed in nearly each trade so it isn’t shocking to see the inclusion of a T-shirt in these new designs, for instance. Whereas the brand new designs retain a few of the hallmarks of flight attendant-wear, they have been modernized with extra informal styling akin to the marginally cropped or turned-up trousers and the choice of a boot for girls.
“Brunello Cucinelli offered a number of double-breasted fits in his final two menswear collections and so they’ve carried over into this line too.”
The uniforms shall be rolled out over the following few months, in accordance with the airline. ITA’s gradual introduction of latest seems is all the way down to cost-cutting measures for the airline which was born from Alitalia’s chapter.
After which there’s the meals. From June 2, intercontinental flights will serve meals deliberate by a few of Italy’s finest cooks, beginning with Enrico Bartolini — the one chef in historical past to have been awarded 4 Michelin stars in a single yr.
Bartolini’s debut menu for enterprise class consists of pappa al pomodoro, the signature tomato-and-bread heat “pap” from his native Tuscany, and rooster flavored with Amalfi essences, like lemon.
Financial system will see a “completely renewed menu,” whereas each merchandise of food and drinks on board shall be an Italian model or recipe.
Sooner or later, that concentrate on italianità will see espresso served as an “expertise” and wellness “distinctive experiences” on board. Whether or not that may embrace guided meditations, as a number of airways have already got on their in-flight leisure programs, or full-on in-seat massages, as Virgin Atlantic used to supply, isn’t but clear.
ITA’s gradual roll-out applies to its route map, too. It’s launching routes from Rome to Los Angeles, Sao Paulo and Buenos Aires this month.
