Brace your self: Spotify is following within the footsteps of each different social media firm and pivoting to video. On the firm’s annual Stream On occasion on Wednesday, it unveiled a brand new house feed that prominently shows video, along with snippets of songs, podcasts, and audiobooks.
The brand new feed begin rolling out at the moment, March 8, and can broaden to extra customers within the coming weeks and months. Your Music and Podcast & Exhibits feeds will now not be a sequence of album and podcast covers stacked subsequent to one another. As a substitute, you may now see a vertical feed akin to TikTok and Instagram that performs previews of content material alongside creator-made movies that occupy your entire display. Spotify’s curated playlists like Discovery Weekly and Rap Caviar may even have previews and movies.
Spotify is about to look slightly completely different.
Credit score: Spotify
Spotify’s replace goals to assist customers discover extra content material on the platform. The concept is that customers will scroll by means of their feed and see fragments of content material that they then will save for later. However these adjustments seem to overlook the factor that individuals really take pleasure in concerning the app: all of the music they love being in a single place.
The right way to get the Spotify AI DJ
Proper now, individuals do not open Spotify to see movies of their favourite artists, however the firm seeks to vary that. It desires to develop into a one-stop store for content material. These updates are one other case of a social media platform attempting to include video-first content material in manner which will detract from the consumer expertise.
The brand new feeds had been introduced at Spotify’s second Stream On occasion the place it additionally unveiled an enlargement of video podcasts – a sort of podcast that at present thrives on YouTube – and a partnership with Patreon.
These updates come weeks after Spotify launched its AI DJ that serves to advocate music to customers. It incorporates Spotify’s discovery playlists, so you do not have to select one by yourself.
Spotify continues its mission to be the one place you take heed to all the things and something.
