Pepsi has rolled out a brand new model of Pepsi Zero Sugar utilizing a brand new sweetener, the corporate mentioned Friday.
The revamp of the soda firm’s zero-sugar providing will probably be promoted closely in the course of the NFL playoffs, together with the model’s first Tremendous Bowl industrial in three years. A nationwide advert marketing campaign can also be underway, that includes the tagline “Zero By no means Tasted So Good.”
In its announcement, Pepsi famous that buyers most popular the brand new style in testing, figuring out that the soda’s modified formulation tasted extra like cola, was smoother, and paired higher with meals. The corporate didn’t give any particulars in regards to the new sweetener.
“The product is actually a breakthrough as it’s the greatest zero sugar cola we’ve ever had — interval. We’re so assured in its style, that we’re making as much as 10 million free Pepsi Zero Sugars accessible to customers so that individuals can attempt it for themselves,” Pepsi Chief Advertising and marketing Officer Todd Kaplan mentioned in its announcement.
Through the NFL postseason, soda drinkers can textual content “FREE PEPSI” to 81234 to get a free Pepsi Zero Sugar. Through the Tremendous Bowl, the code adjustments to “FREE ZERO” on the identical quantity; the corporate has allotted 10 million sodas to the giveaway.
The brand new drink is the second soda revamp Pepsi has introduced this week. On Wednesday, Pepsi introduced the alternative of the lemon-lime soda Sierra Mist with a brand new lemon-lime soda, Starry.
