Justin Bieber’s manager reveals motivation behind ‘Swag’ era

After a protracted period of silence, Scooter Braun has finally spoken out about Justin Bieber’s latest album.

The music industry was completely upended when the two unexpectedly parted ways in 2023.

From the start, Braun had been Bieber’s manager, transforming the YouTube sensation from a youngster into one of the world’s most famous people.

Their breakup came as a shock, and rumors of conflict behind the scenes only got louder over time.

In a rare occasion, Braun has now discussed Bieber’s most recent single, Swag.

He posted the following on his Instagram account: “I’ve been enjoying a lovely start to the weekend and have received several texts expressing my feelings over Justin’s new album, so I’ll just leave this here.

“This is without a doubt Justin Bieber’s most genuine album to date. It’s authentically him, honest, and lovely. And it is important.

The former manager of the Peaches hitmaker went on to say, “I’ve had the privilege of witnessing his growth for almost two decades.”

“As with all journeys, there is a moment when an artist truly embraces who they are, and he has done so here.

You can sense the effort he has put into this project in each and every run,” he said.

Braun said that his favorite song off the album is “Daisies,” and he praised Bieber’s vocals as the greatest he has ever heard.