For the first time after receiving a lot of criticism for her most recent Rhode Beauty campaign, Hailey Bieber was spotted looking obviously distressed.
The 28-year-old wife of music sensation Justin Bieber provoked internet mockery after she debuted a waist accessory—dubbed a “tampon holder” by critics—in advertising photos for her brand’s new Peptide Lip Tint, “Lemontini.”
After going to a studio session with Justin in Los Angeles, the glitzy model was spotted driving her Range Rover as her dog, Jack Blues, was by her side.
Hailey accessorized her black leather jacket with clunky slide sandals, white socks, and black leggings. She recently became the focus of criticism when she displayed the Rhode Belly Chain, a waist accessory used to hold her Peptide Lip in place.
However, the chain’s distinctive design attracted unanticipated attention, as social media users made fun of it and likened it to a “tampon holder.”
After the economic success of her previously viral phone case release, critics also said that the item was an unneeded money grab.
On X (previously Twitter), one person made the direct comment, “It looks like a tampon holder.”
Online criticism of the unusual design hasn’t stopped Hailey’s business from taking off. In May, she agreed to sell her moniker and beauty business, Rhode, to E.l.f. Cosmetics, putting her on course to become a millionaire.
