Earlier this year, Public Clothing Company announced the acquisition of Derek Lam 10 Crosby, with Lam taking on the role of chief creative officer for the new company.
In terms of the brand, they’ve been able to make significant investments in the correct areas, which has made for a very amazing collaboration, ” she says. We have a terrific cooperation in terms of production, sourcing, and general support, as well as promoting the brand, “Shawn Reddy, vice president of design, said in an interview with WWD. In modern American sportswear, 10 C has been a particular niche-it has the same designer sense as Derek Lam mainline, but in a more approachable way. We have the ability to continue to develop that… The preservation of the brand’s identity was the most important aspect of the acquisition. ”
As part of its 10-year anniversary celebrations, the company unveiled a casual and playful-chic collection inspired by Ibiza in September, which will be available in time for the pre-fall season.
The overall vibe is one of playful sophistication with a hint of utilitarian undertone.
“10 C is a collection that strikes the right mix between functionality and femininity,” “With the tone of Ibiza, there was this aspect of subtle sexuality that we’re delving more into,” Reddy said to WWD of the collection’s two-piece clothing.
Among the standout pieces are: effortless, versatile dresses and skirts (in bright solids or Ibiza-inspired tropical prints); youthful suiting options (such as a “Elle Woods” bubblegum pink skirt set and linen separates); knit dressing (such as a double-layered cropped cardigan in bright orange); slim asymmetrical tunics (styled with a ruched pink legging); signature utility-inspired wardrobing; and the brand’s first sunglasses, designed in
Aspects to remember: The collection pays respect to brand icons while introducing fresh, friendly, informal designs that are both joyful and accessible.
