Chiara Ferragni has been named the global brand ambassador for Hublot, a Swiss wristwatch.
She joins a star-studded roster that includes Pelé, Novak Djokovic, Kylian Mbappé, Dina Asher-Smith, Usain Bolt, and DJ Snake of France designed the current limited edition of the watch firm’s Big Bang wristwatch.
Ferragni, who Hublot describes as a “natural-born winner” who “shimmers her aura over everything she loves and chooses,” will also serve as the global face of the brand’s women’s watches, beginning immediately.
The internet entrepreneur was previously photographed wearing a limited-edition Big Bang Millennial Pink unisex watch designed by Garage Italia founder Lapo Elkann, which prompted a conversation with the brand.
“A combination of passion and dedication has formed who I am and forged the businesswoman I have become in all of my responsibilities. In a statement announcing her new role, the digital entrepreneur expressed her gratitude for Hublot’s recognition of individual skills and pursuit of “dreams of innovation while respecting traditions,” expressing her appreciation for Hublot’s recognition of individual skills and pursuit of “dreams of innovation while respecting traditions.”
Ferragni was hailed as “genuine and spontaneous” by Hublot CEO Ricardo Guadalupe, who praised her ability to turn “her happy, positive, and kind attitude into her brand” and “move with the times by dominating the internet platforms and turning her passion into a real business.”
“Her passion turned into a career, and her natural talent blossomed into a success that appears to be within everyone’s grasp. Her inspirational journey demonstrates that everything is possible; it is both fantastical and extremely real. He asked, “Who wouldn’t want to live and accomplish their aspirations like Chiara Ferragni?”
This is the latest achievement for a digital entrepreneur. In addition to previous collaborations with Pomellato and Lancôme, Ferragni became an ambassador for Bulgari and hairstyling and appliance firm GHD earlier this year. She joined the board of Tod’s in April, and in June, she took full control of Tbs Crew Srl, the company that runs her online magazine and activities, The Blonde Salad.