At CES 2023, L’Oréal unveiled two new units that clear up some very totally different issues.
HAPTA is a machine that helps individuals with restricted hand and arm mobility apply lipstick, and L’Oréal Forehead Magic is an digital eyebrow make-up applicator that provides you customised forehead appears to be like in seconds.
Guive Balooch, the lead innovator and head of L’Oréal’s know-how incubator, instructed Mashable at CES 2023 that the HAPTA machine is akin to the spoons that assist individuals with restricted mobility eat on their very own.
CES 2023: Every part you should know
“Individuals that might by no means eat on their very own, may eat on their very own,” Balooch stated. “And their group [wanted] one thing comparable to make use of for make-up. Plenty of occasions in my profession, I’ve completed issues that push, however this one was actually pull.”
HAPTA is a handheld sensible make-up applicator that gives individuals who dwell with restricted effective motor expertise the power to steadily apply lipstick at dwelling by utilizing know-how created by Verily Life Sciences. It really works by combining movement controls and customizable attachments to stabilize and degree the lipstick itself because the consumer brings it nearer to their mouth. HAPTA — which was piloted with L’Oréal-owned Lancôme — comes with a magnetic attachment, a built-in battery, and the power for the consumer to rotate the lipstick 360 levels.
“For L’Oréal, the way forward for magnificence is inclusive. And this future will likely be made extra accessible by know-how,” Nicolas Hieronimus, the CEO of the L’Oréal Groupe, stated in a press launch. “The 2 shopper applied sciences we’re unveiling this yr at CES symbolize the true goal of our firm: to create the wonder that strikes the world.”
Short-term tattoos, however to your eyebrows.
Credit score: L’Oréal
L’Oréal additionally launched Forehead Magic at CES 2023, a ravishing and revolutionary product that includes fairly a distinct set of know-how than the HAPTA. Forehead Magic, developed by L’Oréal and Prinker, is a handheld machine that makes use of AI to provide the good forehead. You employ it by scanning your face on the L’Oréal Forehead Magic app, selecting the form, thickness, and impact of the forehead you need, brushing L’Oréal Forehead Magic primer over your eyebrows, transferring the machine throughout your pores and skin, after which making use of a high coat to complete all of it off. It has two conical components — one you maintain and the opposite you press to your face — which use 2,400 tiny nozzles to print eyebrows onto you in a matter of seconds. They’re primarily non-permanent tattoos that you would be able to take away after a day or two with make-up remover.
Each HAPTA and Forehead Magic are anticipated to launch in 2023.
