Barcelona and Spotify signal multi-year shirt and stadium sponsorship deal

March 16, 2022

For the very first time within the membership’s historical past, Barcelona’s iconic stadium will probably be rebranded because the Spotify Camp Nou.

The model may also seem on the entrance of the lads’s and ladies’s crew shirts for 4 seasons from the 2022-23 marketing campaign.

Rakuten, a web based procuring firm, has sponsored the lads’s crew since 2017, whereas instruments and storage firm Stanley Black & Decker grew to become the official shirt sponsor of the ladies’s crew in 2018.

Up till 2006, when it agreed a cope with UNICEF, Barcelona shirts have been iconic for not that includes any sponsors.

“The partnership […] is a first-of-its-kind for the membership in bringing the worlds of music and soccer collectively, giving a worldwide stage to gamers and artists […] and constructing new alternatives to attach artists and gamers with followers all over the world,” the membership stated in an announcement.

The settlement is now topic to ratification on the Extraordinary Delegate Members Meeting that is on account of happen on April 3.

Neither Barcelona nor Spotify confirmed the monetary particulars of the deal.

Years of monetary mismanagement has pressured Barça to chop free lots of its most respected property — together with former captain Lionel Messi, the best participant within the membership’s historical past.

Final yr, President Joan Laporta revealed the total extent of the membership’s “very worrying” scenario, stating that Barcelona have been over $1.5 billion in debt with a detrimental internet value of $515 million.

The membership will hope the brand new deal may also help kickstart a brand new period for the membership because it seems to be to rebuild its younger squad.

Barcelona is at present third in La Liga and is beginning to enhance after a horrible begin to the season.

Final yr, Spotify founder Daniel Ek expressed an curiosity in shopping for English Premier League facet Arsenal, however the present homeowners didn’t need to promote.

The streaming service, which has constructed an empire of 172 million subscribers in 180 nations, additionally discovered itself in the midst of controversy this yr over podcaster Joe Rogan.

Artists comparable to Neil Younger and Joni Mitchell requested Spotify to drag their music from the platform as a result of Rogan had made frequent false and inaccurate claims about Covid-19 and vaccines on his very talked-about podcast, “The Joe Rogan Expertise.”

Following the backlash, Spotify stated it might add a content material advisory to any podcast episode that features dialogue about Covid-19.