Fendi and Skims Working Together:
Kim Jones and Kim Kardashian West are rumoured to be working on a project for Fendi.
According to Instagram leaks, the Rome-based luxury label is planning a partnership with Kardashian West’s shapewear brand Skims, which is expected to launch next month.
Instagram account @connie personal shopping, a personal shopper based in the United Kingdom, posted a variety of pictures of midi and mini body-con dresses, as well as an ivory white cropped top and pencil skirt set, all embossed with both companies’ logos and crafted from a stretch knitted fabric, to her Instagram Stories.
The photographs, which were accompanied by captions indicating that the collection would be released in November and for which the personal shopper and stylist indicated she was collecting preorders, were suddenly withdrawn.
Representatives for Fendi and Skims did not respond to WWD’s request for comment by press time Thursday.
Rumors of a possible Fendi and Skims cooperation began earlier this year after Kardashian West visited the company’s headquarters at the Palazzo della Civiltà Italiana in Rome, leaving fans and tabloids speculating about a possible partnership.
And a cooperation between the two companies would be consistent with Jones’ fondness for collaborations.
The British designer, who is Fendi’s artistic director of haute couture, ready-to-wear, and fur collections for women, was the driving force behind the Louis Vuitton x Supreme collaboration, which pushed streetwear onto the global luxury radar. He has also made collaborations a priority during his time at Dior Men, working with musicians such as Kaws, Daniel Arsham, and Peter Doig before enlisting rapper Travis Scott for the spring 2022 collection in June.
The collaboration with Kardashian West’s Skims follows the recent “Fendace” creative exchange between Fendi’s Jones and Donatella Versace for pre-fall 2022, which was unveiled with a star-studded display at the tail end of Milan Fashion Week.
Fendi collaborated with Nicki Minaj on a capsule collection in 2019 that included rtw, footwear, accessories, and bags in the pre-Jones era.
Kardashian West founded the shape-enhancing underwear firm in the fall of 2019, and it has since expanded its reach by opening a pop-up shop in Los Angeles and debuting at 25 doors and online at Nordstrom, as well as at Selfridges in the United Kingdom.
Given the brand’s strong performance during the epidemic, the entrepreneur told WWD earlier this year that she plans to introduce a men’s line and that additional retail is on the way.
